|Visitors at Pitti Immagine Uomo in Florence, Italy.|
Pitti Immagine Uomo, the world’s leading trade fair for men’s fashion, has again shown that it is the destination of choice for new designers in Europe and for buyers from around the globe.
The 88th edition, which took place June 16 to 19 in Florence, Italy (see previous article), attracted more than 30,000 visitors, two-thirds of whom were buyers, according to the organizers.
|Florence Mayor Dario Nardella (left)|
and designer Nino Cerruti.
“We’re proud to see it grow and bring visitors from around the world to our city,” he added.
The number of buyers rose by 5 percent from last year, as Pitti expanded its scope to include new designers and brands from various countries and also launched a number of special events.
European visitors came mostly from Germany, France, the Netherlands, Spain and Switzerland, while the fair also noted growth from Japan, Turkey, India, and Taiwan, among other countries, the organizers said.
|Exhibition of vintage Cerrutti designs.|
The fair’s highlights also included an exhibition devoted to the work of 84-year-old Nino Cerruti, one of the leading figures in Italian men’s fashion for almost five decades, who attended the event, graciously greeting fans. It ended with a bold and playful collection by Moschino, Pitti’s Menswear Guest Designer, after a highly praised runway show by four African brands.
For the latter, Pitti joined up with the Ethical Fashion Initiative (EFI) to focus on Africa as part of the fair’s Guest Nation project. The EFI is a flagship programme of the International Trade Centre, a joint agency of the United Nations and the World Trade Organization.
|Dent de Man SS 2016.|
© Pitti Immagine and G. Giannoni
The brands - Dent de Man, MaXhosa by Laduma, Orange Culture and Projecto Mental - represented Nigeria, South Africa, Angola and the Ivory Coast. The designers drew glowing reviews for their inventiveness and vision, with clothing ranging from knitwear to striking off-beat ensembles.
Ivory Coast-born, Britain-based stylist Alexis Temomanin of Dent de Man particularly impressed spectators with his daring use of Java prints, incorporating traditional Ivorian elements, such as masks. But all the designers brought something fresh to Pitti Uomo.
Notable at the fair as well was the parade of male fashionistas, strutting like the proverbial peacock throughout the four-day event. Where did the idea come from that men don’t like to dress up? - Text and photos by Tasshon, unless indicated.
|MaXhosa by Laduma SS16. © Pitti Immagine and G. Giannoni|